Transform

In 1996, integrated plans such as separation of production and sales and division of labor were implemented, and at the same time, various new products were developed and launched, which expanded the marketing field from the traditional market to the consumer market. Meilianshe, Liren, Fengkang, Baoya, JASON, Eslite Bookstore, Kangshimei, etc. are all available for sale, and the marketing tentacles extend to the virtual e-commerce market.

At the same time, it has also opened overseas markets, and its marketing has spread all over the world where Chinese are located. It is deeply loved by Chinese in Europe, America, Japan, Hong Kong and other places.

In response to the changes of the times and the food culture needs of fast food, it has entered the ready-to-eat brewing product market. KING LONG is one of the ready-to-eat series launched by middle peasant fans, targeting young people, petty bourgeoisie and office workers. In the fresh and elegant style of Japanese style, after 73 years of hard work, we have studied Chunyu special and unique cuisine. The classic Chunyu is made with traditional craftsmanship. Card is healthy. Provide a variety of tastes, meet the young people's pursuit of fashion trends, and lead the trend!